Weight Watchers Rebrand
Type of Project: Branding, Logo Design, Poster Design
Design Objective: Create a new identity system for Weight Watchers.
Design Notes:
This was a self-initiated project and not created for Weight Watchers.
I researched WW to understand its values and to consider the brand messaging. I used this research to inform my design.
I used overlapping Ws to create imbalance and a feeling of moving forward.
Rough sketches for the new logo
Redefined sketches
Final logo
Draft #1: These illustrations didn’t feel right for the Weight Watchers audience.
Draft #2: My second idea made use of stock images and a purple transparent layer to unite the imagery.
Draft #3
Draft #4: I tilted the blocks of text to match the asymmetrical logo. I also chose different images to create a better sense of cohesion.
Final Draft