Cultural Probe
Type of Project: Branding,
Design Objective: Create a cultural probe to learn more about a specific audience.
Design Notes:
This kit analyzes how people connect, how they feel about social media, and what they feel about loneliness.
The kit offered a new activity for five days as well as an activity to be done every day.
I designed a cultural probe to consider my users’ relationships with social media, the internet, and loneliness.
Each day had a different activity and came with detailed instructions. Monday’s activity also came with stickers.
Do we really enjoy social media? Is it actually benefitting us socially?
How are people connecting and how do they feel about different platforms for connection?
How would we choose to meet a new friend, if we could choose?
Friday’s activity focused on participants’ perceptions of friendship and loneliness.
Participants also had to fill out a form about one social interaction every day.
